CLIENT
H&M
Alice Larsson, SEO Specialist
Filip Unevik, Head of SEO
John Edmonds, Head of SEO (former)
Cindy-ShinYu Ho, Web Analyst
Freddie Stevens, E-Commerce Commercial Manager
Johanna Norman, E-commerce Business Expert
Joseph Michel, BT - Customer Domain Project Lead
Katarzyna Bartoszcze, Product Owner - SEO CoE (Centre of Excellence)
Lisbeth Garpengiesser, Global Head of Marketing & Communications at H&M HOME
Magnus Schon, Business Tech - Tech Competence Manager
Malin Olsson, Business Expert Search & Filter, Online Sales
Marie Avril, Product Manager Marketing Portfolio
Michael Forrester, SEO Specialist
Shima Khanea, SEO Specialist
Sidharth Pokhriyal, SEO Specialist
Stephanie Stegmair, E-Commerce Specialist
Stina Gustafsson, Head of Owned Media
Unity Barnes, Content Management Specialist
Alberto Mellado Montoro, Digital Media Specialist
Margo Milutinovic, Global SEO Content Specialist
Amy Kim, E-Commerce Specialist
Silvia Giorgetti, SEO Manager
Koichiro Fukasawa, Head of SEO (JP Team)
AGENCY
Ian Macfarlane, Head of Search Experience (SEO)
James Hazlett, SEO Director
Adam Gibson, Technical SEO Director
Buse Kayadelen, SEO Manager
Euan Taylor, Senior SEO Manager
Jamie Jamieson-Sinclair, Senior SEO Manager
Jakub Watemborski, SEO Manager
Joe Aylesbury, Head of Technical SEO
Holly Armstrong, SEO Content Manager
Dhriti Shashikanth, Senior SEO Manager
PGD India
Arpita Chowdhary, SEO Manager
Minakshi Singh, SEO Manager
SUMMARY
As an established high street retail brand, H&M was at risk of being left behind by digital-first competitors who were winning in the rapidly growing ecommerce environment.
Our SEO business transformation programme harnessed data and insights to completely transform H&M’s business: its culture, processes, operations, and approach to the channel, breaking down silos and driving business effectiveness at an incredible scale and pace.
We delivered £552m million in incremental revenue at a Profit ROI of over 29:1 four years running, hugely growing H&M’s market share in this key digital battleground.
